FAQs - Small Business
Frequently Asked Questions for businesses interested in purchasing ads from the Ad Diner.
- How does the Ad Diner work?
- When I purchase the ads, do I own them?
- Can I use them for more than one business?
- How do I know if the campaign is available for my market?
- What is my market area?
- What if I have businesses in multiple markets?
- What if I want to run the ads for more than a year?
- Can I resell the ad?
- Can I change the copy?
- I'm not an ad agency or media company, but I place my own media, can I get the agency commission?
- What if I need a regional or national campaign?
- Can you help with media buying?
- Can you help with printing?
- When does the year start, when I purchase the ads or when I start running them?
- Can I reserve the ads for my business and my market, but not run the ads until later?
- Are there any guarantees?
- Is the Ad Diner considered an agency?
- My company has had some great advertising created for us. Can I resell my ads on the Ad Diner website?
- Why should I sign up?
- How do commissions work?
Simply select the ad or campaign that you are interested in and contact us about purchasing it. We'll walk you through the steps to get it customized with your logo and your information.
We get our ads from ad agencies, freelancers, and even other businesses who have created them for a single market. We then resell the ads to other markets to non-competing businesses.
No, you don't own the ads, you purchase the rights to use them. There are restrictions that include you have the use for one year and for a single market (geographic area.) Additional usage and markets can be purchased at a discount. You can use them as much as you like in your market within the time frame you purchase.
As long as the usage is within one market and within one year, there are no restrictions on how many businesses are used within the ad.
Simply contact us with the ad name and your market (email or phone) and we can let you know if it is available for your area.
DMAs (Designated Market Areas) are fairly defined areas. We will use the standard radio market for all media that doesn't include television. When television is included, the market would be the industry standard television area. Contact us for more details about your area.
We will discount 50% for additional market areas.
Most of the time a campaign runs its course within a year. But, if you want to run your ads for more than a year, we offer discounts for an additional year of usage.
Please Contact Us for details.
Ad agencies and media companies can purchase the ads for their clients. Other reselling would require advance permission.
Most print ads can be customized in many different ways. Radio and television might have more restrictions depending on how they were produced. The best thing is to contact us and tell us what you are thinking.
The commission is reserved for agencies and media with multiple clients. In-house media companies are not eligible unless they also place media for companies where they do not have any ownership.
The best thing to do is to contact us. We may be able to make arrangements to have a campaign be able to launch on a regional or national basis.
We have a partnership with a media buying company that can work with you to buy media.
We provide you with files that are print-ready, however we can help you get printing for print pieces as well as billboards. Contact us about any needs you have and we can send you a quote.
The time starts when you receive the ads unless you make other arrangements in advance.
If you are willing to pay for the ads in advance to reserve them, we can be flexible on the start date. Contact us to make arrangements for your specific situation.
Because each market is different, and economic situations can change overnight, we cannot possibly guarantee the effectiveness of ads or ad campaigns that you purchase. One advantage that you have when purchasing ads and campaigns from the Ad Diner is you get to see them in advance, so you know what you are getting before making the commitment to purchase.
We will make sure you are completely satisfied with the production and customization of your ads.
No, not exactly. The Ad Diner was founded by agency professionals with over two decades of experience. We know the advertising business extremely well. We have a complete production department in-house that can customize your ads and can help you with media buying and printing, if you need those services. We also have creative people on staff that are creating new content.
Yes. A lot of businesses buy all the rights when they hire a creative company to do work for them. If you are the copyright owner, then you can resell the work. It is our understanding (we are not attorneys, so please get your own legal advice) that a copyright must be transferred in writing.
Please check your contracts to see if you own the copyright. If you don't have a contract, then please talk with the creative company that you hired. If there is a doubt, we recommend an agreement where we pay both the creative company and you equally.
To learn how you can resell your ads, visit the creative section on the website.
For businesses, the reason to sign up is simple, when we get new ads in your industry, we can let you know. Since Ad Diner ads can only be sold to one business per market, being one of the first to know that an ad is available is an advantage for you.
Any media outlet (TV station, radio station, newspaper, magazine, etc.) or ad agency that wants to purchase an ad for their client can receive a 15% commission, discounted off of the purchase price (after any other discounts are applied.)