Just One Day A Week

A complete campaign to encourage non-traditional riders to give up their cars and ride public transportation one day out of the week.
Many people will say that they are wanting to do something to help the environment, now we give them the chance. While playing on their own admissions (and using a little bit of guilt in the process), we give them a solution that is easier than giving up their car entirely — ride Just One Day A Week.

Price: $3000

All components are customized with your information. We can change the print ad copy to include your name, whether you are a bus or rail system, and we can even change the sign graphic to include your name or logo.

(Note: The use of the JustOneDayAWeek.com website is optional on all components.)

What you'll receive:

  • 30 second television commercial customized with your logo and information. An HD version is available at no extra charge, as well as a web friendly version for your website.

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  • 60 second radio commercial customized with a tag with your information.

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  • Print ads — six to choose from, with option of “green” or regular sign. You get three included with the campaign — tell us which ad, how you want it customized, and what size you want it. The sign itself (where it says TRANSIT in white type on blue field) can be changed to put in your name or logo. Additional ads or different sizes are only $25 each.


    Click on any of the images to enlarge. Click again to close.

  • Press release — we'll include a Word doc press release that you can customize and send to your local media.
  • Certificate of appreciation — suitable for framing, which you can give to your corporate partners thanking them for their participation.
  • Listing on the JustOneDayAWeek.com website for you and any of your corporate partners.

Optional items:

Each of the optional items are provided for only $50 each when you order the campaign. Price is for .pdf files ready to take to your printer. Otherwise, we can provide you with a printing quote.

  • Posters — 11 x 17 posters to place in business locations.
  • Billboards — regular poster and bulletin sizes available. You can customize with any of the headlines from the print ads.
  • Banner ads — web ads to be used on your local media websites.
  • Bus ads — internal and external. These can also be customized using any of the headlines from the print ads. The bus exterior shows a popular “king” size option. We can create in any size you need.
  • Shelter signs — These can also be customized using any of the headlines from the print ads.

Additional services:

Looking for more of that local flavor? We can actually come to your town and reshoot the TV spot using your local backdrops. Call for a quote.

Need help with media placement? Our media partners buy on the local level analyzing the media to give you the best bang for your buck. Talk to us about a PSA strategy.

Promotional Ideas:

  • Consider selling a new riders' pass that features one day of the week (4 times a month) to go along with this campaign.
  • Have a business contest to see which business can get the highest percentage of their employees to ride just one day a week. (You might want separate contest for smaller and larger businesses.)
  • Make sure to use PR opportunities. We'll include a press release that you can customize.

Unlike other Ad Diner offerings, the Just One Day A Week campaign does not have any exclusivity restrictions and you are unlimited in how long you run the campaign.

All components of the campaign are copyrighted materials. “Just One Day A Week,” is trademarked by Gunter Communications, LLC.

Code: 
A1002

To order, Contact Us and ask about “Just One Day A Week”